1. Who We Are
WithAChoice.com is operated by Shahab Khan trading as WithAChoice, United Kingdom. We are the data controller for the personal information collected through this Website.
We are committed to protecting your privacy and handling your personal data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
2. What Data We Collect
Data you provide directly
- Questionnaire responses — your household size, budget, product preferences, and feature requirements
- Free-text queries you type into the recommendation tool
- Contact details, if you choose to contact us
Data collected automatically
- IP address and approximate geographic location
- Browser type, version, and device type
- Pages visited, time spent on each page, and navigation path
- Referring website (how you arrived at withachoice.com)
- Click data, including which product and retailer links you click
Data from cookies
Analytics, preference, and affiliate tracking cookies. See our Cookie Policy for full details.
3. How We Use Your Data
- To provide personalised product recommendations based on your stated needs and budget
- To improve and refine our WAC scoring methodology
- To analyse user behaviour and improve the Website
- To administer and monitor affiliate link performance
- To detect and prevent fraud and security incidents
- To comply with our legal obligations
- To communicate with you if you contact us
4. Legal Basis for Processing
- Legitimate interests — analytics, site improvement, and operating our affiliate business
- Consent — for non-essential cookies and behavioural tracking (you can withdraw at any time)
- Legal obligation — where processing is required by law
5. Sharing Your Data
We do not sell your personal data. We may share it with:
- Google LLC — for analytics via Google Analytics 4
- Affiliate networks (e.g. Awin) — for tracking affiliate link clicks
- Technology service providers — hosting and infrastructure, under data processing agreements
- Law enforcement — where required by law
6. Data Retention
- Analytics data — up to 14 months (Google Analytics default)
- Questionnaire inputs — retained in anonymised, aggregated form
- Contact correspondence — up to 3 years
7. Your Rights
Under UK GDPR you have the right to access, rectify, erase, restrict, or port your personal data, and to object to processing. To exercise any right, contact us at legal@withachoice.com. We will respond within 30 days. You also have the right to complain to the ICO at ico.org.uk.
8. Data Security
We implement appropriate technical and organisational measures to protect your personal data. No method of internet transmission is completely secure.
9. Children's Privacy
WithAChoice.com is not directed at children under 13. If you believe a child has provided us with personal data, contact us at legal@withachoice.com.
10. Changes to This Policy
We may update this Privacy Policy from time to time. Changes will be posted here with an updated revision date.